The full campaign creation included the overall event identity, marketing push to 2 audience types (exhibitors and visitors), strategy assets including EDMs, social media, external magazine print advertising, Google display ads, a suite of marketing assets for exhibitors to use – including Giphy stickers for Instagram, on-the-ground event signage (large banners, floor decals, LED screens etc), briefing and managing videographer and photographer etc.

Example of digital assets:

Included project managing the production of Online catalogue:

Post event report:
EI-M22_PostEventReport

Hosting and managing Gift Fair LIVE new marketing initiative on site at Melbourne Convention and Exhibition Centre: