This piece reflects my combined expertise in editorial strategy and stakeholder-focused content creation. Crafted specifically for the business audience within the gifts and homewares sector, both retailers and wholesalers, this editorial was written to demystify SEO through accessible, entry-level insights. Researched and developed to deliver practical, high-impact information, the piece supports small to mid-sized businesses in improving online visibility. As Creative & Digital Manager responsible for content, I ensured the editorial and the magazine as a whole remained relevant and focused on the needs of our members. The article was featured in AGHA Industry Magazine (Winter 2025). 

I designed the layout and template for the new digital magazine, striking a balance between brand consistency and a modern, user-friendly reading experience, and led its successful launch in Summer 2024 AGHA Industry Magazine (Summer 2024).

VIEW MORE COPYWRITING EXAMPLES HERE