Development of AGHA Industry Magazine (AIM) – Digital Edition Launch

In response to evolving member needs and digital content consumption trends, I led the creative development and editorial direction of AGHA’s newly launched digital magazine, AIM (AGHA Industry Magazine). The digital format debuted in Summer 2024, featuring a modern, flexible design template that I conceptualised, designed, and implemented to ensure brand alignment while enhancing readability across devices.
As Editor of Content, I curated and managed editorial contributions to ensure relevance and value for our core audience of gift and homewares retailers and wholesalers. I was also responsible for developing and executing the marketing and communications strategy to promote and sell advertorial space, successfully meeting commercial targets for the launch issue.

Produced by the high-performing marketing team under my leadership, this quarterly publication delivers rich, industry-relevant insights in an accessible and engaging format. The project demonstrates my ability to lead both visual and editorial strategy while maintaining a strong focus on audience engagement, content quality, and commercial outcomes.

AGHA Industry Magazine – Summer 2024
AGHA Industry Magazine – Autumn 2025
AGHA Industry Magazine – Winter 2025