This portfolio sample highlights my ability to set and execute brand-aligned creative direction for a high-impact digital advertising campaign to attract audiences to a B2B event. Tasked with promoting a premium event within the gift and homewares industry, I developed a cohesive suite of digital assets designed to reflect the luxe nature of the products on offer. The campaign spanned roadblock placements, Meta paid and organic social media ads, and web banners, all crafted to be visually arresting while adhering to strict platform specifications, file types, and size constraints. From concept to rollout, I planned and executed each asset to ensure brand consistency, high visual appeal, and strong engagement across channels, delivering a polished and performance-driven campaign that elevated the event’s digital presence.

     
For the below, I managed relationships with external advertising suppliers and provided clear creative direction to ensure all delivered assets aligned with campaign objectives, brand standards, and production specifications.