This piece showcases my end-to-end creative and strategic input across graphic design, copywriting, and tagline development. For each event, I undertake a rigorous process of market research and visual exploration to present refreshed campaign directions to the CEO, ensuring the event remains relevant, trend-aligned, and highly appealing to trade buyers. With a focus on luxury products spanning décor, homewares, gifts, fashion, gourmet food, and lifestyle, my creative approach is designed to elevate brand perception and drive attendance. This sample highlights one of the proposed campaign concepts along with its supporting copy direction.

SGF23_DOC_Design-Concepts-Black